PAUL RICHARDSON: The Birmingham City Takeover, Gymshark & His Incredible Brummie Story
Made in Brum PodcastSeptember 30, 202600:53:16

PAUL RICHARDSON: The Birmingham City Takeover, Gymshark & His Incredible Brummie Story

Paul Richardson joins us on Made in Brum for a fascinating conversation about business, Birmingham City and a life built in the city he calls home.
A Brummie through and through, Paul takes us right back to his beginnings and the entrepreneurial journey that took him from the waste industry to becoming involved with AllSaints, Gymshark and HERA.

Of course, we talk Birmingham City.
Paul tells us how he first became involved with Blues, joining the PLC board during the David Sullivan, Karren Brady and David Gold era and experiencing promotion to the Premier League from the inside.

We then get into his later attempts to buy the club — including the consortium that ultimately came close to taking control before the arrival of Knighthead.
Paul gives his own account of what happened behind the scenes, the due diligence, the people involved, why the deal eventually reached the point where he felt he had to walk away, and what that period was like for him personally.
As Paul puts it, Birmingham City was different:
“It was because it was Blues. I wouldn't have done any other club just for the sake of it.”
A proper Made in Brum conversation — business, football, Birmingham and plenty of stories along the way.
🎙️ Paul Richardson | Made in Brum

🌿 This episode is proudly sponsored by Flowers LTD — Landscape Gardening & Driveway Specialists, with over 25 years' experience transforming gardens, outdoor spaces and driveways across the Midlands.

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