In this episode, Sam Carter-Smith breaks down how he built a multi-layered business across fitness, boxing promotions and wellness.
We dive into:
* Building Rigs Fitness from the ground up
* Creating Strictly Business Fight Nights
* Scaling into national events and Ultra-style fight shows
* Why safety frameworks and structure matter in boxing
* The impact of events on people’s lives and charity (£40M+)
* Moving into wellness with One Retreat Wellness
This is more than just fitness — it’s about building systems, creating experiences and changing lives.
🎙️ From the Made in Brum Podcast
Filmed at St Andrew’s
👉 Subscribe for more real stories from Birmingham and beyond
Sponsored by @alternativebeautyalchemist
Luxury skincare & holistic treatments based in Water Orton