From gym floors to running large-scale fight nights and wellness events across the UK… In this episode, Sam Carter-Smith breaks down how he built a multi-layered business across fitness, boxing promotions and wellness. We dive into: * Building Rigs Fitness from the ground up * Creating Strictly Business Fight Nights * Scaling into national events and Ultra-style fight shows * Why safety frameworks and structure matter in boxing * The impact of events on people’s lives and charity (£40M+) * Moving into wellness with One Retreat Wellness This is more than just fitness — it’s about building systems, creating experiences and changing lives. 🎙️ From the Made in Brum Podcast Filmed at St Andrew’s 👉 Subscribe for more real stories from Birmingham and beyond Sponsored by @alternativebeautyalchemist Luxury skincare & holistic treatments based in Water Orton
